深圳的天氣不大好,但是我的心情卻十分朗。經(jīng)過了將近兩個(gè)月的時(shí)間我終于完成了我的第一單。數(shù)量不多,只有24樣產(chǎn)品,30件貨,9個(gè)方,但是怎么說也是我的第一個(gè)訂單。我想把我的單原過程,經(jīng)驗(yàn),總結(jié)一起分享給大家,希望能給初學(xué)者點(diǎn)一下明燈,給老業(yè)務(wù)員作一作參考。
首先,我們是一家有進(jìn)出口權(quán)的外貿(mào)公司,專營(yíng)家具出口,家具貨值有大有小,體積比較大。一般樣品單過后就是柜單,利潤(rùn)對(duì)于公司來(lái)說也是比較客觀,但是由于不是工廠,既要回避工廠,又要回避客戶,所以有時(shí)拼柜都要在深圳公司本地進(jìn)行,十分麻煩。價(jià)格又無(wú)法和工廠競(jìng)爭(zhēng),可以說是在夾縫生存,由此我們的客戶群就已經(jīng)無(wú)法是老中國(guó)或者專業(yè)家。俱我統(tǒng)計(jì),我在網(wǎng)上找到的這些客戶,80%連提單,fob是什么都不知道的。但是對(duì)于總結(jié)性的話題來(lái)說,我當(dāng)時(shí)我這個(gè)保加利亞客戶的時(shí)候并不了解這一切,甚至造成了一時(shí)的balance風(fēng)險(xiǎn)。無(wú)論如何,我先從認(rèn)識(shí)到磋商始講起吧。
當(dāng)時(shí)是來(lái)自trade big的一封詢盤:很簡(jiǎn)短,但是看得出不是套價(jià)客戶。
pls send us your sales and delivery terms as well as catalogues and price lists.
b.regards
we would you like to know other information
當(dāng)時(shí),我沒有報(bào)價(jià),只是把詳細(xì)的catalogue發(fā)了過去,并且詢問了一下對(duì)方公司的情況(sorry i he lost the mail)提出了一些問題例如最小定量,是否能一次柜。目標(biāo)市場(chǎng)是哪里,能否接受付款方式。并且把網(wǎng)站給他,要他把感興趣的item no告訴我。當(dāng)時(shí)客戶就給我發(fā)了封:
dear mr lau,
reference is made to your kind mail dtd 16.08.05 with attached price list and sales terms about your items.
we are a trading company, wholesaler and retailer of various bathroom furniture for the past years now.
we are dealing with wholesalers, hardware and furniture chains as well as retail shops. we he our own distribution network for our offered bathroom furniture and alongside with that two retail studios for modern furnishing.
for our enlarging of offered items we he directed our interest towards modern furniture of trendy and modern design on reasonable and competitive prices. for this purpose we are looking for manufacturers who can supply us with small qty’s and bigger variety of furniture on a regualr basis.
our two ports of dispatch are ningbo and guangzhou. we are also looking for ready made furniture which can be shipped asap.
after we checked your web page however we will need fuller information on offered items by you such as colour catalogues and small samples of fabric.
we would also like to comment on your min. qty – one 20 “fcl. we deal with other chinese suppliers by combining loads in 20 and 40 “ containers. however, as your furniture is very versatile and you he many models it will not be possible for us for first trial orders to import full 20”. in our long-term practice we prefer to buy smaller qty’s more frequently to keep up with trend changes.
also in furniture line we will just be beginning to offer new furniture and will require at least one full year until we can be sure which models are suitable on local market.
all the more we he to try out your items first on local market and see demand, quality and competitive price.
re: payment terms – your offered pmt terms are the same as our pmt terms 30% t/t and 70% balance pmt upon original b/l so it is ok.
awaitng your fourable news and comments i remain with regards
然后根據(jù)我的那封感興趣的item no回復(fù)
dear joe,
after i checked your detailed web page we express initial interest for following models. we will need their fob guangzhou prices for our perusal and their packing dimensions:
yd-sb0007? ?? ?sofa
yd-sb0015? ?? ?sofa
yd-sb011? ?? ???sofa
yd-6101? ?? ?? ???modern chair
yd-9458? ?? ?? ???modern chair
hz-9455? ?? ?? ???modern chair
yd-9411? ?? ?? ???modern chair
yd-9451? ?? ?? ???modern chair
yd-6067
yd-6114
yd-9456
yd-9457
yd-6032
yd-6036
yd-fs1010? ?? ? sofa
yd-fs0003
yd-fs1001
yd-rp0014? ?? ?in white colour
yd-rp0016
yd-rp0013
yd-cf004
yd-cf009
yd-cf002? ?? ???day bed
pls furnish us with your prices and inform whether you he inquired models in stock for us to coose samples from.
awaiting your news asap i remain with regerds
當(dāng)時(shí)在這個(gè)過程中我犯了幾個(gè)錯(cuò)誤,但是也不能說絕對(duì)的錯(cuò)誤,因?yàn)槲覀兪峭赓Q(mào)公司,所以對(duì)于墊款方面我們必須先把錢墊給工廠發(fā)貨,進(jìn)倉(cāng),船后才能拿到提單,而現(xiàn)在接受了見提單付款而不是發(fā)貨前付款,等于是占用了資金并存在一定風(fēng)險(xiǎn)。所以在這個(gè)時(shí)候其實(shí)沒有和客戶磋商付款方式應(yīng)該選有更有利一點(diǎn)的方式,比如樣品單前t/t 100%?;蛘呤?0%or 70% before delivery。第二個(gè)很大的錯(cuò)誤是沒有把客戶寫的這些item no仔細(xì)核實(shí)一下是哪些廠的,客戶的少,一款一兩個(gè),但是后來(lái)才發(fā)現(xiàn)這些貨24件竟然有七家廠。而且大部分廠選擇樣品t/t全款,造成了又一陣被動(dòng),墊出去的款實(shí)際上超過占用資金是要算利息的,這樣也沒有想到,自己貿(mào)易公司的財(cái)力是不可以和工廠去拼的。[收起]