外貿(mào)業(yè)務(wù)兩年，出來了3月有余無功而返，現(xiàn)在重新回業(yè)務(wù)，與幾個(gè)老客戶保持著，卻始終看不到訂單和希望。接下來準(zhǔn)備半工半SOHO，彌補(bǔ)不足，積累更多資源和經(jīng)驗(yàn)。
事件一：
與一個(gè)老客戶一直保持很好的，幫他找新產(chǎn)品新型號(hào)，前些天終于確定說下個(gè)試單幾百只，型號(hào)單價(jià)運(yùn)費(fèi)PI都確定好了，客人始說需要運(yùn)費(fèi)到付，找的幾個(gè)貨代都不到付，而且預(yù)付也會(huì)便宜很多，所以說服客人運(yùn)費(fèi)預(yù)付；到了準(zhǔn)備付款時(shí)，我發(fā)了我私人帳號(hào)給他，之前聽說不能在匯款時(shí)出款之類字眼，否則影響匯，所以請(qǐng)客戶注意不要寫，沒想到后來客人回復(fù)說這樣的話他得謹(jǐn)慎考慮了。內(nèi)容如下：
“ Hi there thank you for your email - I was reviewing how the order and payment was to be conducted and I am concerned about the fact that you are asking me to not make mention of the business transaction on the bank wire - wanting me to make it appear as if it is a personal wire. It makes me cautious about proceeding.”
看后我真不知道是什么感覺，一下子就不信任了，想不明白，合作了一年多(在原來的公司時(shí)，不過我跟他的是之前公司沒有生產(chǎn)的，所以也不能算挖老東家墻角吧)，溝通一直很好，客人也很相信我，到這個(gè)節(jié)骨眼了，來這么一下，真有點(diǎn)受不了。 我想了一下，趕緊回復(fù)他，可謂言辭懇切，可是到今天，兩天了，還沒有到客人回復(fù)。郵件如下：
×× “You know how difficult a business start is,how important a customer who can help you grow in the very beginning is.
I consider every customer not only business partner,but also friend,'cause I know a long-term business is rely on a friendship.
My theory of doing business is to be honest,frank,and trustful to every customer,let alone you,a partner and friend hing 1year cooperation.
The customers are the power and motivation of my new business'growth.
I treasure all these.
How can I dare to do silly things to cheat on customers.
You might he some doubts on the procedure,I understand.
Kindly let me know your idea.”
這幾天都忐忑不安，擔(dān)心好好的一個(gè)客戶就這樣對(duì)我失去信任。
事件二：
另外一個(gè)客戶，雖然之前沒有合作，但一直保持，前些天告訴我他準(zhǔn)備成立一個(gè)獨(dú)立于他現(xiàn)在公司的進(jìn)出口公司，讓我?guī)退谥袊少?，找產(chǎn)品，我說沒問題，告訴他我自己在以SOHO的形式在同國外客戶貿(mào)易。結(jié)果這個(gè)讓他產(chǎn)生了很強(qiáng)的興趣，希望跟我探討關(guān)于中國SOHO與美國SOHO采購者之間合作的新模式。 我說這個(gè)有點(diǎn)意思，就跟他來往了幾封郵件，但感覺他想到的明顯比我更多，限于經(jīng)驗(yàn)和眼光，自己實(shí)在沒有什么建設(shè)性的想法，所以來這兒，希望能得到大家的建議，集思廣益。
客人郵件如下：
”I he thought of several different methods to bring clients to the table for us.? ?I am developing a strategy to attract SOHO customers here to use my company as the importing agent.??My company will be responsible for all sourcing, quality control, guarantees, shipping, customer service etc.??I am looking at moving larger amounts of products at wholesale pricing to businesses.? ?Here are ways that we can build ery strong relationship and bring in a lot of business.??There are several trends in the US that are becoming very popular.
People are afraid of foreign quality without reliable representation.
People are becoming very interested in "Green" products (environmentally healthy), so how it is manufactured is very important.
People he fears of being taken advantage of when importing products.
Business need warranty or guarantees on their products to feel safer.
Businesses cannot sell products legally without proper certification for certain items.
Here are ways that you and I can address these concerns:
I build a company that delivers quality.??By working with you, we can ensure that factories are responsible in their production and quality is assured by selecting good factories and holding them accountable for good production.
We can focus on environmentally safe products and healthy products (for example... no lead paint in children's toys etc.).
I will assure the clients that I will take responsibility for poor quality or returns.??Together we can make sure that factories will stand behind their products for at least a 1 year warranty and we will minimize our returns.
Together we can make sure that any items that must be certified are truly certified and will pass proper inspections.
I will build the business base.??If you can build a network of SOHO business people that are willing to bring quality products to the table we can make a quality name for the business.??I will approach business to target the products they need and supply you with information for products to source,??over time through all of the SOHO contacts we should be able to compile a large list of products that we can supply to the US.??I can then take this lis[收起]
