過外貿(mào)的朋友們大部分都會(huì)覺得印度家太難搞了,特別喜歡砍價(jià),即使你在報(bào)價(jià)之前已經(jīng)深思熟慮一番,甚至連退稅等等微薄小利也都考慮進(jìn)去了,價(jià)格已經(jīng)非常的低了,家到之后還是會(huì)說give me lowest price or give me 30%-50% discount,更有甚者要70%的折扣,讓大家都很頭疼。我之前在一家印度老板的公司工作過,后來跳槽到一家電子產(chǎn)品的公司也接觸過幾個(gè)印度客戶,成了幾個(gè)的單子,今天就自己跟其中一個(gè)客戶的成單的過程及對(duì)于印度家的一些了解分享一下:
家11.1日詢盤
hi alisa,
we are a leading distributor of electronic components, give me the price of your items &dk !+
el435,el456,el528 el367 each item 1000 pcs for trial order, remember give the lowest price we he large order yearly and would like to do long business with you.
what is your terms & conditions, payment mode. give me complete detail asap
regards xxx company
tel:+91 11 xxxxxxxx
fax:+91 11xxxxxxxx
website:
從家詢盤來看,跟大多數(shù)印度客戶一樣,以big order 為誘餌,要求the best price ,the lowest price, the cheapest price 典型的價(jià)格導(dǎo)向性家,之前給2個(gè)印度客戶報(bào)價(jià)我就實(shí)在一次的把價(jià)格降到底線,結(jié)果1個(gè)家回復(fù)說:your price is too high, give me lower price,另一個(gè)說:your quotation is creazy我就傻眼了,總結(jié)了一下給印度客戶報(bào)價(jià)的3點(diǎn)經(jīng)驗(yàn):
1、印度客戶特點(diǎn)就是喜歡砍價(jià),這次我給自己預(yù)留了點(diǎn)還價(jià)空間,沒在郵件中會(huì)說lowest或best price,為降價(jià)鋪墊
2、因?yàn)樵摷覜]有選擇哪種交易方式,報(bào)價(jià)我選擇fob交易方式,fob報(bào)價(jià)會(huì)顯得價(jià)格比較低,
3、這個(gè)家有網(wǎng)站去了解一下公司產(chǎn)品的信息,到知己知彼,加上印度人有天生的文化優(yōu)越感,學(xué)會(huì)贊美和恭維客戶很重要,適當(dāng)?shù)淖屗X得很受重視
11.2我回復(fù)客戶:
dear basit abdul,
thanks for your inquiry for our item dated 1st,dec
from your website we know you are a well-known distributor in india, and we would like to establish business relationship with you.i quote the items you need as follows:
price is valid till 15th dec
payment term is t/t 30% advance,and 70% before shipment
please contact us for any question, we will always give you prompt attention.
best regards,
第二天客戶就回復(fù)了
hi alisa,
your quotation is too high, kindly i want to ask you to get me a discount for it, because i receive an similar products from other company similar products at 30% lesser than present price,
i really want to buy products from you, please recheck and give me the best price, wait your reply.
regards,
basit abdul
家想通過競(jìng)爭(zhēng)對(duì)手價(jià)格來壓價(jià),刺探一下我們這邊的反應(yīng),印度家的討價(jià)還價(jià)是沒有成本概念的,哪怕你給了他成本價(jià)也會(huì)說高,另外就我對(duì)這個(gè)市場(chǎng)和產(chǎn)品的了解,我們價(jià)格在同行中還是比較有優(yōu)勢(shì)的,除非一些核心的部件更改,所以我決定給客戶出兩個(gè)方案,原來的產(chǎn)品維持不變,價(jià)格維持不變,告訴客人為什么要這么貴,給客人簡(jiǎn)單分析成本構(gòu)成,用事實(shí)來說明,另外給予一定的優(yōu)惠,但提高訂單量 第二對(duì)產(chǎn)品部分更改,降低成本,給家參考,
針對(duì)印度市場(chǎng)報(bào)價(jià),一定不能很輕易的降價(jià),否則前一天你給他優(yōu)惠了隔個(gè)一天,他會(huì)再過來問底價(jià),所以這次我決定給客戶一個(gè)最低價(jià)格,于是我給客戶回復(fù)
dear basit abdul,
thanks for your prompt reply.
as you know those items key part is chip, all our product toshiba original chip, this chip cost is 10% higher than other brand, all of them are 100% new& original, and we will give you 2 years warranty.
as this is our first order, and we want to do long business with you, i reply ip price for you, the lowest price depending on quantity as follows:
,each item $0.5 lower
best regards,
alisa
報(bào)價(jià)之后家1天沒回復(fù),根據(jù)以往的經(jīng)驗(yàn),這次我得沉住起,讓客戶自己去琢磨一下,跟同行對(duì)比一下,第二天客戶在msn又再次問能不價(jià)格再優(yōu)惠點(diǎn),后期有很大的單子,反正我就是咬住價(jià)格不松口,因?yàn)?000pcs的報(bào)價(jià)只有6%利潤(rùn)了,再低也不成了,再說如果我的價(jià)格要真是很高的話,客戶肯定從別家采購(gòu)了,不會(huì)浪費(fèi)時(shí)間給我磨,嘿嘿,談判的過程是一個(gè)雙方心理戰(zhàn),尤其對(duì)于印度客戶,要把握他們的特點(diǎn)
沒想到又過了一天,客戶回復(fù)了
hi alisa,
i decide buy from you, the chip we need samsung, each item we buy 2000pcs , but the price should be as follows:
please check, if you can confirm, we will arrange 20% t/t advance today, please prepare sample and we want to test the quality first.
regards
最終客戶答應(yīng)下單了,但精明和善變是印度家比較擅長(zhǎng)的,2000pcs卻要6000pcs的價(jià)格,還好我之前有準(zhǔn)備,6%的利潤(rùn),整體算下來對(duì)于我們公司也在可接受的范圍,但預(yù)付款降到了20%,印度客戶真是一點(diǎn)點(diǎn)的利益都要去磨,后來去郵件再去爭(zhēng)取過,最后我們折中了一下,客戶必須在2天之內(nèi)匯款并且把水單發(fā)過來,然后我們就郵寄樣品,可能大家會(huì)說家都we will arrange 20% t/t advance today,如果是歐美客戶的話,我們還可以相信,但印度客戶一般說打款到實(shí)際付款是能拖則拖,我前一個(gè)印度客戶就是看完工廠,說要貨很急,讓我們馬上備好貨,他回國(guó)之后馬上就打款,結(jié)果我們備好貨等了一個(gè)星期也不見家有任何動(dòng)靜,催了好多次,拖了半個(gè)月才給了預(yù)付款。所以這次我給客戶限定了打款時(shí)間才給他這個(gè)折扣和20%預(yù)付款的條件,見了水單再準(zhǔn)備樣品,要不你這邊在忙活,他就什么都不著急。這一單中間來來回回確認(rèn)了幾次樣品,并且驗(yàn)廠的時(shí)候也比較挑剔,嘿嘿,看來印度家也不是只看價(jià)格不看質(zhì)量,而是以低價(jià)格高質(zhì)量的產(chǎn)品。這個(gè)單子成交過程不算太曲折,卻真正的讓我領(lǐng)教到了印度家獨(dú)特的風(fēng)格,以下是我對(duì)于印度人和印度家的一些了解供大家一個(gè)參考:
印度商人談判的特點(diǎn)印度人的談判特點(diǎn)主要可用三方面來概括:
一是善變,今天講的話,明天只要風(fēng)向一變,就跟著變,絕不會(huì)給你留下絲毫情面。即使簽字畫了押的合同,他也能從一些條款找出點(diǎn)麻煩,以至要求增加附加條款。
二是拖,印商最擅長(zhǎng)的招術(shù),用此招可以充分消磨對(duì)方的意志,從而能夠徹底探清對(duì)方的底牌。對(duì)于你要急于了解的信息,他們是軟硬全不吃,有時(shí)甚至一個(gè)y/n的簡(jiǎn)單結(jié)果他都不會(huì)給你。你要真的急了,便是著了他們的道。
三是磨,印度家[收起]